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Happy Life: the online charity aperitif.

Il primo aperitivo solidale tutto online in favore di "Progetto Gemma"

Happy Life non è stato solo un momento di raccolta fondi, ma un vero e proprio evento aggregativo, fresco, gioioso, sempre concentrato sui valori dell’ente non-profit.

In pieno confinamento si è organizzato il primo aperitivo solidale online che permetteva agli ospiti di poter assistere ad uno spettacolo online assaporando un drink da casa.

ClienteFondazione Vita NovaDataMaggio, 2020LocationOnlineOspiti300Share

An event that took place entirely online. In the days leading up to the event, registrations were collected on a landingpage dedicated to the “HappyLife” project, and those who signed up by paying a small fee were sent home a kit including “ready to drink” Cocktails, along with instructions on how to connect live on the day of the event and attend performances by Nek and the Gaga Symphony Orchestra.

The event aimed to raise funds for “Project Gemma,” a service of Vita Nova Foundation.

For this event, we took care of the creative part, devising the format and providing the cocktails, while also managing the logistics of individual shipments.

During the event, on a dedicated platform, we managed its direction, coordinating the interventions of presenters and guests, alternating live moments with musical contributions.